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What we learn, we write down.

On demand generation, AI, SEO and the long B2B buying journey. Not theory from a book, but what we see working with clients. And what doesn't.

LinkedIn advertising in B2B: how it works Social media marketing4 min LinkedIn advertising in B2B: how it works How LinkedIn advertising works in B2B, from ad formats and targeting to billing, and where the return does and does not show up. Read more B2B lead generation: building a pipeline that fills sales Demand Generation4 min B2B lead generation: building a pipeline that fills sales What lead generation is, why B2B lead generation works differently and how to build a pipeline that produces sales conversations… Read more The difference between marketing strategy and tactics B2B marketing4 min The difference between marketing strategy and tactics Many B2B companies are busy with campaigns, content and ads, but lack the plan underneath. In this blog you will read what the difference is between strategy and tactics, how to recognise a… Read more Looking back on the Open Agency Night in Groningen News1 min Looking back on the Open Agency Night in Groningen We look back on a successful edition of the Open Agency Night 2026. The atmosphere was great. Read on for impressions of… Read more Open Agency Night Groningen at Art of Advertising News1 min Open Agency Night Groningen at Art of Advertising On Thursday 23 April, Art of Advertising takes part in the Open Agency Night in Groningen. That means: doors open, people… Read more B2B online marketing strategy in 2026 B2B marketing5 min B2B online marketing strategy in 2026 B2B online marketing works differently from what most people think. It takes a continuous process in which you are visible to… Read more Is AI taking over B2B marketing? B2B marketing4 min Is AI taking over B2B marketing? You hear it more and more: “Will AI take over marketing?” As if we can all stop and close our agencies… Read more How to stay top of mind in complex B2B sales Demand Generation3 min How to stay top of mind in complex B2B sales In complex B2B sales, cycles are long and decisions are careful. Demand generation helps you stay visible and… Read more Your website as the engine of B2B marketing Website2 min Your website as the engine of B2B marketing A strong B2B website is more than a digital business card: it is the engine of your marketing. Without a clear proposition… Read more

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Dirk of Art of Advertising on the phone at the open balcony window of our office in Groningen