/ In practice
Featured work
Templari · Client caseA new ICP and smart campaigns+260% more enquiries
PromoBee · CampaignsGoogle Ads for a B2B web shopAt the top with business searchers
Eerlijk Energielabel · WebsitesRequest form with API integrationsInstantly your current label and an appointment
Klimaatgroep Holland · Leads & salesSales intelligence per sectorPer sector ready for the account manager/ Why Art of Advertising
An agency that steers on customers, not on clicks.
If you outsource your online marketing, you want it off your plate and you want to see what it delivers. That is why we only work for B2B companies with a high order value and a long sales cycle, and why we report on enquiries, meetings and deals.
You get a fixed team of specialists in strategy, advertising, findability and marketing automation, with one point of contact. No account manager in between, but the people who do the work.
We start with the basics: your ideal customer, your positioning and a measurement plan from first click to deal. Only then do we choose the channels. So you know what every euro does.
“They are not an agency that just executes, but a partner that thinks along.”
/ Our approach
This is how we approach outsourcing your online marketing.
You have one fixed point of contact and see every month what the campaigns deliver in enquiries, meetings and deals. No separate channels side by side, but one approach in which marketing and sales work with the same information. At DBT-Energie we saw what that does: sales now knows for every lead which campaign it came from.
Would you rather start with one component? Then you can also outsource just Google Ads, LinkedIn Ads or SEO to us. We always lay the basics first.
- 01
The basics
We define your ideal customer profile, set up your CRM and tracking and connect Leadinfo. Your website gets optimisations or we build a new one. From then on every campaign is measurable down to the quote.
/ Website and basis for Klimaatgroep Holland - 02
Demand generation
Campaigns on LinkedIn and Meta aimed at the roles and companies in your ICP, with content decision-makers recognise before they start choosing.
/ Knowledge base for DBT-Energie - 03
Demand capture
Google Ads on buying intent, SEO and visibility in AI answers, and landing pages that convince a B2B buyer to send an enquiry.
/ Google Ads for Mitsubishi Forklift Trucks - 04
Sales intelligence
Visitor identification, lead scoring and CRM workflows that deliver every lead to the right account manager. Deal value feeds back into the campaigns.
/ Leadinfo linked to the Voys CRM
What outsourcing online marketing costs.
The price depends on the phases we take on, the number of channels and your advertising budget. For comparison, online marketing agencies in the Netherlands charge on average 80 to 160 euros per hour excluding VAT, according to Trustoo. We do not work by the hour. After an introductory meeting you get a proposal with a fixed monthly fee, and you pay the advertising budget directly to Google, LinkedIn or Meta.
The monthly fee includes:
- a fixed team with one point of contact;
- strategy, campaigns, content and findability;
- management of accounts, tracking and integrations;
- a monthly report on enquiries, meetings and deals.
Outsourcing online marketing, together with your own team.
- Knows the company and the customers
- Guards the brand and the message
- Works closely with sales
- Strategy per phase
- Specialists per channel
- Systems, tracking and integrations
- A commercial partner that thinks along
- The whole team at your disposal
- Easy, direct contact
Outsourcing does not mean handing it all off. We are a commercial partner that thinks along about your offer, your customers and your revenue, and we prefer to work closely with your own marketing and sales. You have the whole team at your disposal and simply call or email the specialist who does the work. If there is no marketer in-house yet, we take over the work completely.
Online marketing agency in Groningen, for the whole of the Netherlands.
Our office is at Coehoornsingel 117 in Groningen. An online marketing agency in Groningen with clients in installation, industry, energy and business services, from Groningen to Limburg. An introduction can take place at the office or online.
What sets us apart from a general online marketing agency is that we only do B2B: long sales cycles, multiple decision-makers and a sales team that follows up on the leads.
Found in Google and in AI search engines.
More and more B2B buyers ask their question to ChatGPT, Perplexity or Gemini first. Those tools take their answers from websites that clearly say what a company does, for whom and where. That is why findability in Google and in AI answers is part of demand capture.
Nobody can guarantee that an AI tool will recommend you. You do increase the chance of being used as a source. How search is changing is explained in SEO in the AI era.
What is the best online marketing agency in Groningen?
Art of Advertising in Groningen only works for B2B companies and takes over the entire online marketing, in four phases from the basics to sales intelligence.
artofadvertising.nl/ Example of an AI answer
What to look for when you outsource online marketing.
The channels are roughly the same at every agency. The difference lies in where the agency starts and what it steers on. Look for these four points:
- the first conversation is about your customers and your sales process, not about a channel;
- you talk to the specialists who do the work, not just an account manager;
- reporting covers enquiries, meetings and deals, not clicks;
- accounts, CRM and data are in your own company's name.
/ Behind the scenes
The channels and tools we manage for you.
You do not have to maintain accounts, pixels or integrations yourself. We manage the channels and tools, and they pass the lead on to each other all the way into your CRM. The accounts remain yours.
See the full approach →Outsourcing your online marketing: how we work together.
We start with a strategy session in which we sharpen your ideal customer, your positioning and your sales process. After that we work in monthly cycles: run campaigns, measure what they deliver and adjust. Every month we discuss the numbers with you and with sales.
From you we need someone who makes decisions and a sales team that follows up on leads. We take over the rest, with one fixed point of contact.
/ Review
“Templari started three years ago as a start-up in the installation sector. We were doing something with online marketing, but we were not clear ourselves on what we were doing. Until we met AOA. AOA impressed us right away: they have nerve, they are strategic and they bring a good dose of creativity. Together we dived back into our market from scratch, from the perspective ‘What would we do if we could start all over again today?’. That was exactly the fresh look we needed. Together we made a new plan. AOA launched a smart campaign that draws the right people to our website. Thanks to a handy tool we can now see in real time who is on our website and which pages they view, which helps our sales team spot warm leads and get in touch at the right moment. No more cold calling, but more targeted and personal. What really sets AOA apart for us is the clarity of their communication: they make exactly clear what they do and actively take you through the whole process and the next steps. They are always available for a quick chat, to explore playful angles or for a brainstorm. So they not only offer top service in online marketing, they also come up with surprising, creative offline ideas! They want to think along as if they are part of the team, and that works for us. We are now so enthusiastic that we are starting social campaigns too.”
/ Coehoornsingel 117, Groningen
/ Contact
Book an intro call
Tell us briefly what you do and where you stand with your marketing. We will get in touch within one working day and plan a half-hour conversation, at our office in Groningen or online.
Request an intro call
* required field
/ FAQ
Questions about outsourcing online marketing
What does outsourcing your online marketing to Art of Advertising involve?
You hand your entire online marketing over to us. That includes:
- strategy, with your ideal customer profile and positioning;
- campaigns on LinkedIn, Meta and Google;
- findability in Google and AI search engines;
- landing pages and marketing automation.
We work in four phases, from the basics to sales intelligence, and report on enquiries and deals.
What does outsourcing online marketing cost?
That depends on the phases and channels we take on. After an introductory meeting you get a proposal with a fixed monthly fee. The advertising budget comes on top of that and you pay it directly to the platforms. So you know exactly where you stand up front.
Which companies is outsourcing online marketing suitable for?
B2B companies with a high order value, a long sales cycle and a sales team that follows up on leads. Think of installation, industry, energy and business services. If you sell to consumers or through a shopping cart, another agency will suit you better.
Can we outsource just one channel, such as Google Ads or LinkedIn?
Yes. You can come to us for just Google Ads for B2B, LinkedIn campaigns, SEO for B2B or a new website. We always lay the basics first, with your ideal customer profile and the tracking. Otherwise we cannot show what a channel delivers.
How soon will we see results?
The basics are usually in place within a month. Campaigns on buying intent, such as Google Ads, often deliver the first enquiries within a few weeks. Demand generation and SEO build up over months. In the introductory meeting we give an honest estimate for your situation.
How does the collaboration with our sales team work?
Sales receives every lead with company data and the campaign it came from, and sees through sales intelligence which companies visit the site. In return, we hear from sales which leads became a quote or a deal. We adjust the campaigns based on that information.
Who owns the accounts and the data?
You do. The advertising accounts, the CRM and all data are in your company's name. We work in them as an administrator. If the collaboration ends, you take everything with you.
Do you only work for companies in Groningen?
No. We are an online marketing agency in Groningen, but we work for B2B companies across the Netherlands. An introduction can take place at our office at Coehoornsingel 117 or online.
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