The foundation for B2B marketing: ICP, CRM and measurable data
The groundwork under everything that follows. We define who your ideal customer is and how they buy, and set up your systems so that every campaign afterwards is measurable from first click to signed quote.
/These channels fall under the foundation
B2B companies that are starting with marketing, or where data and systems were never set up properly. Nobody can say today which campaign generates revenue.
Your ICP (ideal customer profile), market analysis with AI, your CRM set up, Leadinfo connected and a measurement plan from first click to deal.
One source of truth for marketing and sales. Every campaign that follows is measurable down to the quote, and every decision is backed by data.
/ How it works
This is how we lay the foundation for your B2B marketing
Usually four to six weeks. After that, every next building block can start right away.
- 01
ICP session and market analysis
Together with you and sales we put on paper who the ideal customer is, what triggers them and how the buying process runs. AI helps us understand the market faster and more broadly.
- 02
Setting up the systems
HubSpot or your own CRM, Leadinfo, conversion tracking and the connections with your ad platforms. Everything talks to each other.
- 03
Measurement plan live
We agree on what we measure, what a good lead is and how we report. From here on, every campaign can be accounted for.
A committed and reliable partner for our B2B marketing that really thinks along with you. They deliver a well-founded strategy that produces results.
/ FAQ
Questions about the foundation of B2B marketing
Can we skip the foundation if we already have a CRM?
Usually not entirely. We build on what is there, but check whether the ICP is right and whether conversions are measured all the way to the deal. That is often faster than a full setup.
How long does it take?
If your CRM is in place and your ICP is clear, we can move quickly. If we still have to think everything through and set it up, count on about four weeks.
Do we have to use HubSpot?
No. HubSpot is our preference, but we also work with the CRM you already have, as long as we can record conversions and deal value in it.
/ Further in our approach
Are you a B2B company with a high order value and a long customer journey? Then we are probably the perfect match.
Book an introduction
/ Get in touch
Sounds interesting?
We are happy to spend half an hour with you, free of obligation. Together we look at where the biggest gains are for your company and which step is the best place to start. You are always welcome for a cup of coffee at the Coehoornsingel.
Prefer to call right away? +31 50 211 3612* required field