What does outsourcing SEO mean?
You hand the work on your visibility to a team that touches it every week. That team decides which questions you want to be found on, writes or rewrites the pages for them, clears up the technique and makes sure other sites point at you.
SEO stands for search engine optimization. It is not a one-off job. A competitor who sat it out last month may well join in next month.
Search visibility behaves differently in B2B than in a webshop.
- Volume is low. A hundred searches a month can already be a healthy market.
- The buying journey runs for weeks or months and involves several people in the same company.
- The question behind the search is specific, so a general article helps nobody.
That is why we steer on enquiries from search traffic. It fits the way we work, from buying signal to sales meeting, where visibility, advertising and sales form one system.
You rank on words nobody buys anything with
Companies rarely call us because they are invisible. Traffic comes in, the report shows green arrows, and sales notices nothing. Nobody can explain which search question led to which enquiry.
The causes are usually the same. Pages are written for search volume instead of for a buyer's question. The blog grows, yet no page covers the choice your buyer has to make. And whoever does fill in a form sits in an inbox for days.
How we handle outsourced SEO
We work in four steps.
The monthly report shows enquiries and sales meetings, with the questions that produced them. In our projects it is not total search volume that counts, but the handful of questions with buying intent. At Mitsubishi Forklift Trucks visibility was part of demand capture, alongside LinkedIn and Google Ads.
Visibility never stands alone here. Search traffic captures demand that already exists, which is demand capture. Where that demand does not exist yet, we build it first through LinkedIn and content. How search engines and AI answers relate to each other is covered in our article on SEO in the age of AI.
Buyer search questions
We start with your ideal customer profile and collect what those buyers type, from first orientation to comparison. Search questions without buying intent are left alone.
A page per buying question
Every buying question gets one page that answers it properly, with the detail your competitor leaves out.
Technique and authority
We clear what holds search engines back: slow pages, duplicate addresses, a structure that leads nowhere. Authority grows when trade media, partners and clients point at the right page.
Enquiry to sales
We measure which question led to an enquiry, enrich it with company data and put it with the right account manager.
122% more product enquiries
Who outsourcing SEO works for, and who it does not
It works when people already search for your solution and an enquiry is worth waiting months for.
- Your order value is high enough to earn back half a year of work.
- You have something to say that your competitor does not: figures, method, applications.
- Someone follows up an enquiry within a day.
It does not work in every situation, and we would rather say so up front.
- Nobody searches for what you sell. Then you build demand first, before a page returns anything.
- You need enquiries this month. Visibility is the slow route; that is what advertising is for.
- You mainly want to rise on the words you are proud of, regardless of what buyers type.
How we work together
The person you speak to also writes on your pages; there is no junior in between. Once a month we go through what came in and what changes the month after.
From you we need access to your website and Search Console, and feedback from sales: which enquiries became a meeting and which did not. Without that feedback we steer on visitors, and visitors buy nothing.
Frequently asked questions
What does outsourcing SEO cost?
With SEO you mainly pay for work: research, copy, technique and the upkeep afterwards. What is sensible depends on how much is searched for in your market, the state of your site and how many pages have to be written. We work it out together in a first meeting.
What does SEO stand for?
SEO stands for search engine optimization. It is the work that gets your pages found on the questions your buyers ask. That work falls into three parts: the content, the technique of your site and references from elsewhere.
Is SEO still worth it?
SEO is worth it as long as buyers search before they get in touch, and in B2B they still do. What changes is the shape of the answer: part of the questions are answered at the top of the page, by AI as well. A page that truly answers a buyer's question gets cited either way.