/ In practice
Featured work
Klimaatgroep Holland · WebsitesNew website for technical informationComing soon live
De Borrelkade · WebsitesWebsite for De BorrelkadeNew website with direct booking
Alderse Baas · WebsitesWebsite for Alderse Baas AdvocatenNew website for a law firm in Joure
Eerlijk Energielabel · WebsitesRequest form with API integrationsInstantly your current label and an appointment
DBT-Energie · WebsitesB2B quote funnelTailored quote in a few steps
Bistro Bar Louis · WebsitesWebsite for Bistro Bar LouisNew website for a bistro bar in Groningen/ Review
“Art of Advertising has helped us brilliantly from the very start. They built our website and kept improving it, and they created a smart request tool that fits exactly how we work. They also actively think along with us on our advertising and our proposition. What appeals to us most is the fresh, young perspective they bring to our company and our service. They really understand our proposition and ask the right questions, which has made us see our own approach more sharply too. It isn't an agency that just executes, but a partner that thinks along. We're very happy with our new website and with the marketing strategy they came up with for us. Highly recommended for anyone looking for an agency that is both creative and practical.”
/ Our approach
This is how we approach building your website
You have one fixed point of contact and see every page before it goes live. No stock theme, but web design that fits your business and your customers. Copy, design and findability are handled by one team.
Do you also want the right people to find your new website? Then we can help you with Google Ads and SEO as well. That is an option, not a requirement.
- 01
Structure and copy
Together we decide which pages you need and what goes on them. We write the copy ourselves, using the words your customers search for.
- 02
Design in your style
We design the pages in your brand style, or refresh it. You see every page before we start building.
- 03
Built fast and findable
We build a fast, mobile-friendly site that Google understands. Forms and tracking are set up properly from the start.
- 04
Launch and management
We take the site live, redirect old pages properly and keep improving it afterwards if you want.
/ Optional
Connecting your website to your systems
Want more than a standalone website? We can also connect your site to your CRM and other systems, so enquiries automatically land in the right place. That is what we are good at.
More about marketing automation →Website development: how we work together
You have one fixed point of contact, from the first sketch until after launch. We work in short rounds: first the structure, then the copy and design, then the build. After each round you give feedback.
From you we need input about your customers and your offer, and someone who can make decisions. After launch we can manage the site for you and keep improving it.
/ Coehoornsingel 117, Groningen
/ Contact
Get in touch
Tell us what you need. We will get in touch within one working day and put together a free proposal for your website. You are also welcome to visit us in Groningen.
Request a free proposal
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/ FAQ
Questions about website development
What do you get when you have a website built by us?
A complete website: structure, copy, design, build and tracking. We build it around your ideal customer, so a visitor quickly sees what you do and how to send an enquiry. After launch we can manage the site and keep improving it.
What does it cost to have a website built?
That depends on the number of pages, the copy and what the site needs to do, such as a configurator or a link with your CRM. In an introductory meeting we put together a tailored proposal with a fixed price, so you know where you stand up front.
How long does it take to have a website built?
A website with a handful of pages usually goes live within 2 to 6 weeks. Larger sites with a lot of technical information take longer; we agree on that up front.
What should you look for when you have a website built?
Look beyond the design. A good website:
- shows within seconds what you do and for whom;
- shows proof in the form of projects and clients;
- is fast on mobile;
- has one clear route to contact, a booking or a quote.
Also ask who writes the copy and whether the site is measurable. With our clients we saw the difference: at DBT-Energie, quote requests arrived more complete once the form became a few short steps.
Will the website be easy to find in Google right away?
We build the site so that Google and AI search engines understand it well: fast pages, clear headings and copy on the search terms your customers use. Existing pages that rank well are redirected properly. If you want to grow further after that, we help with search visibility.
Redesign your website or build a new one?
We first look at what works well and what can be better. Sometimes improving is enough, sometimes rebuilding is smarter and cheaper in the long run. We will tell you honestly, even if the answer is that your current site is fine.
Can we edit the website ourselves?
Yes. You edit copy, photos and new pages yourself. We show you how it works, and for bigger changes you can come to us.
Can we visit you in Groningen?
Gladly. Our office is at Coehoornsingel 117 in Groningen. We work for companies across the Netherlands, so an introduction can also be online.