/ In practice
Featured work
/ Measurement
From ad to customer in your CRM
We connect your Meta campaigns to your forms and CRM through the Conversions API. That way you see which ad produced a conversation, even when the enquiry only comes weeks later.
More about marketing automation →Meta advertising agency: how we work together
The person you speak to also builds the campaigns; there is no junior in between. Once a month we go through what came in and what changes the month after.
From you we need access to your Meta ad account, your website and your CRM, plus feedback from sales. Without the link to your site and CRM we cannot build an audience from people who already know you, and then only cold reach remains.
/ Contact
Get in touch
Tell us what you sell and to whom. We get back to you within one working day and look together at whether Facebook and Instagram reach your decision makers.
Get acquainted, no obligation
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/ Coehoornsingel 117, Groningen
/ FAQ
Questions about Meta advertising for B2B
What is Meta advertising?
Meta advertising is paid advertising on Meta's platforms, including Facebook, Instagram and Messenger. You manage every campaign from one ad account and choose per ad set on which platforms the ad appears. In B2B you mainly use it to stay known to people you reached before.
Where do I find Meta Ads Manager?
Meta Ads Manager sits inside Meta Business Suite, on the web or in the app. You need a Facebook page; an Instagram account is optional. If you work with an agency, you give that agency partner access; the account stays yours.
How much does advertising on Meta cost?
Advertising on Meta costs what you set yourself: you choose a daily or a lifetime budget per campaign, and Meta usually charges per impression. What is sensible depends on how many people you want to reach and how often. In B2B the budget is usually small, because the audience consists of known companies rather than a whole market.
Does advertising on Facebook and Instagram work for B2B?
Yes, if you use it to build recognition rather than to capture demand. Decision makers are on Instagram and Facebook in the evening, like everyone else. Those who already saw you on LinkedIn or your website recognise you there again. In our campaigns we see that cold advertising on Meta in B2B mostly pays for consumer reach; the audience is too coarse for it.
How do you target decision makers on Meta?
Not by job title, because Meta hardly knows it. We target three groups, so the budget stays with the companies from your customer profile:
- People who already saw your website or your LinkedIn ad.
- A list of contacts from your CRM.
- People who resemble those two groups.
What do you need from us?
Access to your Meta Business Manager and your company pages, plus feedback from sales: which enquiries became a meeting and which did not. Without that feedback we steer on reach, and reach buys you nothing.