/ Our approach
How we approach outsourcing Google Ads
Google Ads never stands alone here. Search ads catch the demand that already exists, which is demand capture. If there is no demand yet, we build it first through LinkedIn and content.
- 01
Buying intent mapped
We only advertise on search terms used by real buyers. Consumers, students and job seekers are excluded.
- 02
Measured all the way into your CRM
Google learns from quotes and orders, not from form fills. So you know exactly which campaign brings in revenue.
- 03
Adjusted every week
A dedicated specialist optimises every week and reports every month in plain language: enquiries, cost per quote and pipeline.
/ Review
“Art of Advertising helps us roll out the B2B strategy every month, and successfully! We have more control and insight into campaigns and a tight, professional follow-up that takes a lot of work off our hands.”
Henk van VeenendaalSales Manager, DBT-EnergieWhy companies work with us
Steering on enquiries
Clicks and impressions say too little about a long buying journey.
- The monthly report shows enquiries and sales meetings, with the campaigns that produced them.
- Budget goes to the companies in your ideal customer profile, not to everyone who happens to look.
- Accounts and data are in your name. If you stop, the history stays yours.
One system with sales
Marketing and sales share the same numbers.
- Every enquiry is enriched with company data before sales sees it.
- The account manager receives the campaign and the pages visited.
- Once a month we go through what came in, with marketing and sales at the table.
The person you speak to does the work
No junior in between, no rotating team.
- One fixed contact who works in your accounts personally.
- In between you hear from us when something stands out in the numbers.
- Google Partner, LinkedIn Marketing Partner and Meta Business Partner.
How we work together
The person you speak to does the work in your account; there is no intern in between. Once a month we go through the results together and agree what changes in the month after.
In between you hear from us when something stands out in the figures. From you we need access to your advertising account and feedback from sales: which enquiries became a meeting and which did not.
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/ Get in touch
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Frequently asked questions
How soon will we see results?
The first quote requests usually come in within 2 to 4 weeks. We reach a stable cost per enquiry within a quarter.
What is a realistic budget?
It depends on your market. In an introductory call we calculate what a quote request costs in your industry and which budget fits.
Will you take over our existing account?
Yes. We build on what works and restructure what wastes budget. The account stays yours.
What does outsourcing Google Ads cost?
You pay two things: the advertising budget that goes to Google and a fee for the management. What makes sense depends on your market, your order value and how much people search in your niche. We work it out together in a first conversation.
Should you outsource Google Ads or do it yourself?
Doing Google Ads yourself works if someone has time for it every week. Outsourcing mainly brings experience: in our campaigns we see which B2B search terms produce quotes and which only cost clicks. That knowledge is hard to build in a few hours a week. We also measure all the way into your CRM, so you steer on enquiries instead of clicks.
How much budget do you need for Google Ads in B2B?
Your budget depends on how much people search in your market and what a click costs there. In niches with expensive clicks it is wiser to start small on a handful of search terms with buying intent. When enquiries grow, we scale up.
What does outsourcing Google Ads mean?
You hand the daily work to a team that lives in the account. That team picks the search terms, writes the ads and guards the advertising budget. You keep control over your audience and your ceiling. More and more buyers also ask ChatGPT, and you can now advertise in ChatGPT too.
B2B is not a webshop. An order rarely comes out of a single click.
- The buying journey runs for weeks or months, so a click today is revenue much later.
- In many B2B niches search volume is small, so every wasted click weighs heavily on the result.
- The person searching is often not the one deciding, because procurement and management join in.
So we measure enquiries and sales meetings. Clicks and impressions say too little about a long buying journey. That fits the way we work, from buying signal to sales meeting, where ads, website and sales form one system.