/ Measurement
From ad to customer in your CRM
We connect your LinkedIn campaign to your forms and CRM. That way you see which ad produced a conversation, even when the enquiry only comes weeks later.
More about marketing automation →How we work together
The person you speak to also builds the campaign; there is no junior in between. Once a month we go through what came in and what changes the month after.
We build the ads, set the audience and take care of the measurement, so sales receives leads with the campaign and the role attached. From you we mainly need feedback from sales: which responses became a meeting and which did not. In our campaigns the enquiry rarely comes from the ad itself; whoever fills it in has usually seen you pass by a few times.
/ Review
“Templari started three years ago as a start-up in the installation sector. We were doing something with online marketing, but we were not clear ourselves on what we were doing. Until we met AOA. AOA impressed us right away: they have nerve, they are strategic and they bring a good dose of creativity. Together we dived back into our market from scratch, from the perspective ‘What would we do if we could start all over again today?’. That was exactly the fresh look we needed. Together we made a new plan. AOA launched a smart campaign that draws the right people to our website. Thanks to a handy tool we can now see in real time who is on our website and which pages they view, which helps our sales team spot warm leads and get in touch at the right moment. No more cold calling, but more targeted and personal. What really sets AOA apart for us is the clarity of their communication: they make exactly clear what they do and actively take you through the whole process and the next steps. They are always available for a quick chat, to explore playful angles or for a brainstorm. So they not only offer top service in online marketing, they also come up with surprising, creative offline ideas! They want to think along as if they are part of the team, and that works for us. We are now so enthusiastic that we are starting social campaigns too.”
/ Contact
Get in touch
Tell us what you sell and to whom. We get back to you within one working day and look together at which roles and companies you want to reach on LinkedIn.
Get acquainted, no obligation
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/ Coehoornsingel 117, Groningen
/ FAQ
Questions about outsourcing your LinkedIn campaign
What does a LinkedIn campaign cost?
A LinkedIn campaign costs your advertising budget plus the fee for the work around it. LinkedIn charges per thousand impressions or per click. You pay for precise targeting, so an impression here is not cheap. What is sensible depends on how many companies you want to reach and how long your buying journey runs.
Which ad formats does LinkedIn offer?
LinkedIn offers several ad formats: a single image post, a carousel, video, a text ad and a message in the inbox. In B2B we mostly use a single image or video in the feed, because those formats can carry a story. We pick the format after the message, never before.
How do I promote a post on LinkedIn?
You promote a post from your company page, with the button on the post itself, or from campaign manager by selecting the post as an ad. The second route takes more work and gives you the real targeting and measurement. Only promote a post that already did something without budget behind it.
Who can you target with a LinkedIn campaign?
On LinkedIn you target by role, seniority, company size, industry and even a list of company names. That also reaches the people who help decide but never search themselves. We always start with a list of companies from your customer profile, not with a whole industry.
How long before a LinkedIn campaign brings in enquiries?
Count on a few months. Nobody is on LinkedIn with a buying question, so recognition only comes after several views. In our campaigns, whoever submits an enquiry has usually seen you pass by two or three times. The first responses come sooner, but the conversation only follows once the demand is there.
What do you need from us?
Access to your advertising account and your company page, plus feedback from sales: which responses became a meeting and which did not. Without that feedback we steer on reach, and reach buys you nothing.
What does outsourcing a LinkedIn campaign mean?
You put the campaign with a team that writes the ads, sets the audience and watches daily what comes out of it. You keep control over your message, your budget and the companies you want to speak to.
LinkedIn is the B2B channel where you can target job title, company size and sector at the same time. That makes it expensive per click and cheap per meeting, provided you pick the right people.
What makes LinkedIn different from a search engine:
- Nobody is on LinkedIn with a buying question. You interrupt someone, so your message has to land in one line.
- You also reach the people who weigh in but never search themselves, such as a director or a buyer.
- One ad is never enough, because recognition only builds after several exposures.
So we build campaigns per stage of the buying journey. It fits the way we work, from buying signal to sales meeting, where advertising, website and sales form one system.