/ About us
B2B marketing agency
B2B marketing is fundamentally different from B2C. Buyers do not decide on impulse, but with several colleagues, over months, and they do their own research. That is why we put everything into B2B: a team of strategists, marketers and data experts at the Coehoornsingel in Groningen that makes marketing contribute to sales.
- 4 stepsone closed system
- 1 point of contactfrom strategy to execution
- Groningenfor the whole of the Netherlands
/ Our story
Why we bet everything on B2B
B2B buyers want to be in control
They do not want cold outreach or standard funnels; they do their own research through content, experts and networks. They only get in touch when they are ready. That is why demand generation builds visibility and trust before anyone actively searches.
Aimed at the right companies
Instead of chasing as many leads as possible, you focus on the right companies with the right signals. We define your ICP sharply and build a targeted account list on it. With demand capture you are in view at the moment there is real buying intent.
One process from marketing to sales
Good B2B marketing does not stop at a click. Marketing builds reach and trust; sales gets real-time data on who is ready for a conversation. One system, from first contact to signed quote.
/ The team
The whole team at your disposal
We always work on a project as a team. Nothing gets left behind, and you benefit from knowledge from different angles. As a Google Partner, LinkedIn Marketing Partner and Leadinfo Gold Partner, we work with the latest tools and AI technology, and connect them to the systems you already have.
Are you a B2B company with a high order value and a long customer journey? Then we are probably the perfect match.
Book an introduction/ Our team
Meet Art of Advertising
We always work on a project as a team. Nothing gets left behind, and you benefit from knowledge from different angles.
Dirk SchaafsmaCo-founder · Demand generation
Marwin IedemaCo-founder · Demand capture & sales intelligence
Lotte VisserMarketer
Aniek WeerstraContent marketer
Maksim TibbenPerformance marketer
Storm IedemaOffice manager
/ What we stand for
Four agreements with ourselves
Not values on a poster, but agreements you see back in how we work.
- 01Transparency
We communicate openly and honestly, so you always know what we are doing. Clear plans, so you know exactly where you stand.
- 02Creativity
We think beyond standard ideas, so that marketing really works. We look for new routes, so you are not stuck in fixed patterns.
- 03Partnership
We believe in partnership and work closely with you, so that strategy and execution fit together seamlessly.
- 04Results-driven
We use data and strategy, so that marketing contributes to measurable growth and investments pay off.
/ Frequently asked questions
Questions we often get
What exactly is demand generation?
Becoming visible and trusted with your ideal customer before they actively start searching. B2B buyers do their own research, through content, peers and increasingly an AI. Demand generation makes sure your company is already known in that phase, so you are on the shortlist as soon as the buying question arises.
Which companies does this approach work for?
For B2B companies with a long customer journey, high order values and a sales team of account managers or dealers. The more decision-makers involved and the longer the cycle, the more you gain from a system that picks up buying signals early.
What is GEO and why is it part of demand capture?
GEO stands for Generative Engine Optimization: being named in the answer an AI chatbot gives when your customer asks their question there. More and more research happens in ChatGPT, Claude and Google AI instead of in ten blue links. Demand capture means being at the front where people search, and that now includes there.
Do you work with our existing systems?
Yes. We connect relevant tools and AI to what is already there, instead of replacing everything. Implementing or connecting HubSpot, hooking up Leadinfo, building workflows with n8n or Zapier: the goal is that your team keeps working in its own environment, with better information.
What will my sales team notice?
Your account managers see which company is moving and why: website visits, LinkedIn interaction, ad clicks. Those signals are enriched and land with the right person, so a conversation happens at the moment it matters. We fill your account managers' calendars; closing deals they can do themselves.
How do we know what it delivers?
In the first step we set up tracking and systems so you can follow which company comes from where, from first visit to signed quote. You see what happens in each phase, and we adjust based on what works instead of on loose clicks.
How do we start?
With a one-hour introduction. We go through your market, your customer journey and your current systems. That usually gives you a few concrete improvements already, even if you do not continue with us. If you do, we start with step 1: The Foundation.
/ Get in touch
Curious what this means for your company?
An hour at the table with us usually gives you three things you can do tomorrow. Even if you decide not to work with us afterwards.
