/ About us
The story behind Art of Advertising
A driven team of strategists, marketers and data experts at the Coehoornsingel in Groningen, specialised in B2B marketing that contributes to sales.
/ Our story
Why we bet everything on B2B
At Art of Advertising we believe in a personal approach, because effective marketing starts with a thorough understanding of your business.
- Then
Started in B2C and B2B
Art of Advertising started with a shared passion for marketing. In the early years we worked for both B2C and B2B companies, with campaigns, content and data.
- The insight
Our strength is B2B
The deeper we went into B2B, the clearer it became: long buying journeys and complex customer relationships are our trade. B2B marketing is about more than individual campaigns. That realisation led to our demand generation approach, in which creativity, data and strategy come together.
- Now
A team that grows with you
It worked. More and more companies grew with our strategy, and we grew with them into a team of strategists, marketers and data experts, supported by a fixed network of specialists. Together we help B2B companies win and keep a strong market position.
/ Our team
Meet Art of Advertising
We always work on a project as a team. Nothing gets left behind, and you benefit from knowledge from different angles.
Dirk SchaafsmaCo-founder · Demand generation
Marwin IedemaCo-founder · Demand capture & sales intelligence
Lotte VisserContent marketer
Aniek WeerstraContent marketer
Maksim TibbenPerformance marketer
Storm IedemaOffice manager
/ What we stand for
Four agreements with ourselves
Not values on a poster, but agreements you see back in how we work.
- 01Transparency
We communicate openly and honestly, so you always know what we are doing. Clear plans, so you know exactly where you stand.
- 02Creativity
We think beyond standard ideas, so that marketing really works. We look for new routes, so you are not stuck in fixed patterns.
- 03Partnership
We believe in partnership and work closely with you, so that strategy and execution fit together seamlessly.
- 04Results-driven
We use data and strategy, so that marketing contributes to measurable growth and investments pay off.
/ Our network
One team, also beyond our walls
We believe in the power of specialisation. That is why we work with a carefully selected network of external specialists who practise their craft every day. That is how we guarantee precision, quality and results.
We work as one team: quick to act, and always sharp on quality and innovation.
- /SEO specialistsCompetitor analysis and organic findability
- /DevelopersDevelopment and system integrations
- /DesignersDesign, infographics and web design
- /SEA and tracking specialistsCampaigns and measuring them
/ Get in touch
Curious what this means for your company?
An hour at the table with us usually gives you three things you can do tomorrow. Even if you decide not to work with us afterwards.