Sales intelligence for B2B: lead scoring and visitor identification
Leads come in, but who picks them up and when? Sales intelligence recognises which companies and contacts are ready to buy, delivers them to the right account manager and feeds back what happens with every lead. That way your campaigns learn from real deals.
/These channels fall under sales intelligence
B2B companies where leads come in but sales picks them up too late or not at all, and where marketing and sales work past each other.
Visitor identification, lead scoring, CRM workflows that deliver every lead to the right account manager and deal value fed back to your campaigns.
Shorter sales cycles, fewer missed opportunities and campaigns that learn from real deals instead of forms.
/ How it works
This is how sales intelligence works for B2B
Built on the systems from The foundation. Without a set-up CRM and measurement plan this step does not work.
- 01
Recognising signals
Visits, return visits, pages read, engagement with campaigns: we bring all signals together per account.
- 02
Scoring and routing
Every signal gets a score. Above the threshold the lead goes automatically to the right account manager, with context.
- 03
Feeding back to marketing
What sales does with a lead and what a deal is worth goes back to the campaigns. That way the system gets better every month.
A committed and reliable partner for our B2B marketing that really thinks along with you. They deliver a well-founded strategy that produces results.
/ FAQ
Questions about B2B sales intelligence
Are you allowed to identify companies that visit your site?
Yes, at company level and within the GDPR. Leadinfo identifies organisations, not people. We set it up in line with your privacy statement and cookie policy.
How long does setup take?
If your CRM is in place and the foundation is laid, we can move quickly. If we still have to think everything through and set it up, count on about four weeks.
Does our sales team have to work in HubSpot for this?
It works best when sales is in the same system. If they work in a different CRM, we connect it.
How do we prevent sales from being flooded?
With the score threshold. Only leads that really matter go through; the rest stays in nurturing until the signal gets stronger.
/ Further in our approach
Are you a B2B company with a high order value and a long customer journey? Then we are probably the perfect match.
Book an introduction
/ Get in touch
Sounds interesting?
We are happy to spend half an hour with you, free of obligation. Together we look at where the biggest gains are for your company and which step is the best place to start. You are always welcome for a cup of coffee at the Coehoornsingel.
Prefer to call right away? +31 50 211 3612* required field