Demand generation for B2B: LinkedIn and Meta advertising
Most of your market is not buying right now. Demand generation makes sure they know you, trust you and think of you at the moment they do start choosing. That way sales sits down with warm accounts instead of cold lists.
/These channels fall under demand generation
B2B companies with a long sales cycle that do not want to depend on whoever happens to be searching, and that want decision makers to know them before they start choosing.
Campaigns on the job titles and companies in your ICP through LinkedIn and Meta, content production with AI and a brand decision makers recognise.
Warm accounts that already know you at the moment they start choosing. Shorter conversations, better enquiries and a pipeline that does not dry up when search volume drops.
/ How it works
This is how demand generation works for B2B
No loose posts or campaigns, but a programme that runs for months and keeps getting sharper.
- 01
Audience from your ICP
We translate your ICP into concrete audiences on LinkedIn and Meta: job titles, company size, industry and buying signals.
- 02
Content and campaigns per phase
From recognition to consideration: every phase gets its own messages. AI speeds up production, we guard the quality.
- 03
Measuring on warm accounts
We do not measure clicks, but which accounts come back, engage and eventually send an enquiry.
A committed and reliable partner for our B2B marketing that really thinks along with you. They deliver a well-founded strategy that produces results.
/ FAQ
Questions about B2B demand generation
How long does setup take?
If your ICP and systems are in place, we can move quickly and the first campaigns run within two weeks. If we still have to think everything through and set it up, count on about four weeks.
How soon will we notice demand generation?
You see engagement and returning accounts within weeks. The effect on enquiries comes after a few months, depending on your sales cycle. That is why we often combine it with demand capture.
Does LinkedIn work for smaller budgets too?
Yes, if the audience is sharp. Better a small budget on exactly the right job titles than a large budget spread wide.
Do you create the content as well?
Yes. Strategy, copy, images and video, with AI to speed things up and our people as final editors.
/ Further in our approach
Are you a B2B company with a high order value and a long customer journey? Then we are probably the perfect match.
Book an introduction
/ Get in touch
Sounds interesting?
We are happy to spend half an hour with you, free of obligation. Together we look at where the biggest gains are for your company and which step is the best place to start. You are always welcome for a cup of coffee at the Coehoornsingel.
Prefer to call right away? +31 50 211 3612* required field