Demand capture for B2B: Google Ads, SEO and GEO
People are already searching for what you do. Demand capture makes sure you are at the top at that moment, in Google and in AI answers, and that the visitor lands on a page that convinces them to request a quote.
/These channels fall under demand capture
B2B companies that people already search for and that want to turn that into quote requests, without wasting budget on clicks that never become an enquiry.
Google Ads on buying intent, SEO and GEO for visibility in search engines and AI answers, and landing pages and funnels that convince a B2B buyer.
Quote requests from buyers who are searching now, at a predictable price per enquiry, and visibility that stays even without ads.
/ How it works
This is how demand capture works for B2B
First enquiries usually within two to four weeks. A stable cost per enquiry within a quarter.
- 01
Mapping buying intent
We only advertise and optimise on the search terms and questions of real buyers. Consumers, students and job seekers are excluded.
- 02
Landing pages that convince
Every campaign gets a page with one goal: a qualified enquiry. With proof, specifications and a low threshold.
- 03
Measuring all the way into your CRM
Offline conversions go back to Google, so the algorithm learns from quotes and orders, not from forms.
A committed and reliable partner for our B2B marketing that really thinks along with you. They deliver a well-founded strategy that produces results.
/ FAQ
Questions about B2B demand capture
What is the difference between SEO and GEO?
SEO makes you findable in search engines. GEO (generative engine optimisation) makes sure AI assistants mention you when someone asks about what you do. They reinforce each other.
How long does setup take?
If your conversion tracking and landing pages are in place, we can move quickly. If we still have to think everything through and set it up, count on about four weeks until the first campaigns are live.
What is a realistic budget?
That depends on your market. In the free Google Ads scan we calculate what a quote request costs in your industry and which budget fits.
Will you take over our existing Google Ads account?
Yes. We build on what works and restructure what wastes budget. The account always remains yours.
/ Further in our approach
Are you a B2B company with a high order value and a long customer journey? Then we are probably the perfect match.
Book an introduction
/ Get in touch
Sounds interesting?
We are happy to spend half an hour with you, free of obligation. Together we look at where the biggest gains are for your company and which step is the best place to start. You are always welcome for a cup of coffee at the Coehoornsingel.
Prefer to call right away? +31 50 211 3612* required field