ChatGPT Ads
/ Where you want to appear
The questions you want to be visible on
You don't advertise on keywords, but on the topic of the conversation.
A buyer is looking for partners. Put your name below the answer.
This is where the choice is made. Get on the shortlist.
Just before the quote request. Send them to your quote page.
Orientation. Good for reach with a guide.
/ Our approach
How we approach ChatGPT Ads
We advertise in ChatGPT ourselves. What we learn in our own campaigns, we apply straight away for clients.
- 01
Mapping buyer questions
Which questions do your buyers ask in ChatGPT?
- 02
Ad and landing page
Both written for that question, so the click fits.
- 03
Measured into your CRM
OpenAI pixel and Conversions API, linked to your CRM.
- 04
Test, then scale
Start small and scale what brings in enquiries.
/ Measurement
From a click in ChatGPT to a customer in your CRM
We connect the OpenAI pixel to your forms and CRM. That way you see per campaign what it delivers.
More about marketing automation →ChatGPT Ads: how we work together
You have one dedicated specialist. After a short session about your customers, the first campaign goes live within a few weeks, on your own account. Every month you get a short report: cost per enquiry, compared with your other channels.
ChatGPT Ads is one channel. We advertise on every platform where your buyers are, and make sure everything works together.
“They also actively think along with us about our advertising and our proposition.”
/ Contact
Get in touch
Tell us what you sell and to whom. We get back to you within one working day.
Get acquainted, no obligation
* required field
/ Coehoornsingel 117, Groningen
/ FAQ
Questions about ChatGPT Ads
Can you advertise in ChatGPT in the Netherlands?
Yes. Since 24 August 2026 ChatGPT shows ads in the Netherlands, below the answer and labelled as sponsored. You buy them in OpenAI Ads Manager, yourself or through an agency.
What does advertising in ChatGPT cost?
You pay per click or per thousand impressions and set your own budget. We work out together what is realistic for your market.
How does targeting work without keywords?
ChatGPT picks an ad based on:
- the topic of the conversation;
- your ad and landing page;
- the context hints you add.
In Europe this happens without personal profiles.
Is advertising in ChatGPT a fit for B2B?
Often, especially for considered purchases. Just over half of business software buyers now start their search in an AI chatbot more often than in Google. Start with a test: early B2B results vary.
What is the difference between ChatGPT Ads and Google Ads?
Google Ads runs on keywords, ChatGPT Ads on the topic of a conversation. Google has more volume, so ChatGPT Ads is usually an addition.
Why outsource ChatGPT Ads?
Ads Manager works differently from Google Ads: context, ad and landing page have to fit together. We do this every day, and you stay in control of budget and account.