/ Projects · De Suikerzijde
Suikerzijde social campaign
De Suikerzijde is the new district on the site of the former sugar factory in Groningen, with around 5,500 homes, facilities and plenty of green space. With an Instagram campaign and weekly social content, we raised brand awareness and built an engaged community.
/ What it delivers
- Five campaign videos boosted on Instagram
- Weekly posts for Instagram and LinkedIn
- Our own series: In de naam van (In the name of)
/ Results
- +52.7%Follower growth on InstagramDuring the campaign period
- 113,609Video viewsAcross the five campaign videos
- 71,853ReachEstimated number of accounts reached
/ Tools
- Meta
- Content
/ Instagram campaign
More brand awareness and followers
The campaign consisted of five short videos, made by an external creative partner. We boosted them strategically on Instagram, focused on visibility, reach and follower growth. The number of followers rose by more than 50 percent and the videos were viewed over 113,000 times in total.
/ Social content
Stories that connect
Alongside the campaign, we created the weekly posts for Instagram and LinkedIn. Together with the client, we came up with, designed and wrote them. We proposed topics and angles ourselves and responded quickly to current developments and requests.
/ In de naam van (In the name of)
The story behind the street names
A series we introduced ourselves. From the Bernard Rölinghof to the Ede Staalstraat, we told the story of the people behind the names and their link to the history of Groningen. This made the new district more personal for the people who will soon live there.
/ Get in touch
Curious what this means for your company?
An hour at the table with us usually gives you three things you can do tomorrow. Even if you decide not to work with us afterwards.