NL EN

/ Blog

What we learn, we write down.

On demand generation, AI, SEO and the long B2B buying journey. Not theory from a book, but what we see working with clients. And what doesn't.

What is B2B marketing and advertising? Guide and strategies B2B marketing8 min What is B2B marketing and advertising? Guide and strategies Learn what B2B marketing involves, how B2B advertising reaches the decision making unit, which channels deliver ROI, and what the… Read more An online marketing agency that understands your B2B market B2B marketing5 min An online marketing agency that understands your B2B market What an online marketing agency for B2B does differently from a general agency, and what to look for when your sales depend on… Read more SEO in the age of AI: how to stay visible in B2B SEO7 min SEO in the age of AI: how to stay visible in B2B What AI changes about how B2B buyers search, and why SEO is moving from ranking at the top to being found where buyers do their… Read more Why Google Ads works differently in B2B than in B2C Google Ads5 min Why Google Ads works differently in B2B than in B2C Google Ads in B2B calls for different choices than in B2C. On search volume, decision makers, sales cycle and measurement, and… Read more Bistrobar Louis opens in Groningen! News1 min Bistrobar Louis opens in Groningen! Bistrobar Louis has opened in Groningen. We built the new website, fast, clear and in the style of the restaurant. Read more Email marketing for B2B: not a newsletter but follow-up Marketing automation & CRM6 min Email marketing for B2B: not a newsletter but follow-up Why email in B2B is follow-up and not a newsletter, which email fits which behaviour, and what you need to set up yourself before… Read more Display advertising in B2B: recognition, not cold reach Demand Generation6 min Display advertising in B2B: recognition, not cold reach In B2B, display advertising mainly works after a first visit. Read where to run it, what to show and how to judge it. Read more Outsourcing content marketing to an agency B2B marketing4 min Outsourcing content marketing to an agency What a content agency can do for you, what input it needs and how to connect your content to your sales process. Read more Employer value proposition: find yours without a workshop Recruitment marketing5 min Employer value proposition: find yours without a workshop What an employer value proposition (EVP) is, why the workshop is the wrong place to find it, and how to test it in a campaign… Read more

/ Get in touch

Curious what this means for your company?

An hour at the table with us usually gives you three things you can do tomorrow. Even if you decide not to work with us afterwards.

Book an introductionCall +31 50 211 3612
Dirk of Art of Advertising on the phone at the open balcony window of our office in Groningen