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What we learn, we write down.
On demand generation, AI, SEO and the long B2B buying journey. Not theory from a book, but what we see working with clients. And what doesn't.
We have moved!
Same address, new beginning: Art of Advertising has a new office! We have moved to the front of Coehoornsingel 117…
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Relevance is what B2B marketing is all about
Marwin Iedema and Dirk Schaafsma, founders of B2B marketing agency Art of Advertising, take us through their approach, their view of…
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What is an Ideal Customer Profile (ICP)?
A successful Demand Generation strategy starts with defining your ideal customer (ICP). Only when you know who you want to target…
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Sales Intelligence
Sales Intelligence is the last step in your B2B marketing approach. Once you are visible to the right audience, you want to…
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Demand Capture
Demand Capture focuses on the moment your audience is ready to choose. They have done their research and know what they are looking for…
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Demand Generation
Demand Generation responds to the changing way customers buy. Decision-makers do their own research, compare…
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The foundation of B2B marketing
Many companies want to get going fast, but skip the foundation. That foundation matters, because you can only build recognition and…
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