/ Work · Business meetings
Van der Valk Hoogkerk
Modern meeting rooms and a central location in the north of the Netherlands, but business enquiries lagged behind. Now the right decision-makers find the venue at the right moment.
- Ideal Customer Profile
- Demand capture
- Conversion optimisation
/ Summary
Van der Valk Groningen Hoogkerk offers everything for business meetings in the north of the Netherlands: modern meeting rooms, excellent facilities and a central location.
Although the location and facilities were excellent, the flow of business enquiries lagged behind. Insight into the quality of website visitors was limited and there was no targeted B2B marketing approach to reach the right companies structurally.
We set up a complete B2B marketing programme, based on a strategic audience analysis and a clear positioning towards the business market. With a focus on demand generation we worked on visibility among business decision-makers. The result: a continuous flow of qualified enquiries and more control over the commercial process.
/ Approach
How we went about it
- 01Ideal Customer Profile (ICP)
Based on a sharply defined Ideal Customer Profile we focused specifically on companies and organisations that regularly need professional meeting venues.
- 02Targeted online campaigns
Through targeted Google Ads campaigns we reach the right decision-makers at the moment they are actively looking for a suitable meeting venue.
- 03Lower cost per acquisition
Through data-driven optimisation we brought the cost per acquisition (CPA) down considerably, so Van der Valk now brings in more qualified leads at lower cost.
/ Results
What did we achieve?
- More qualified enquiries
Through a targeted marketing approach, Van der Valk Groningen Hoogkerk has seen a considerable increase in enquiries for meeting rooms.
- A lasting B2B marketing foundation
Van der Valk now has a scalable, effective B2B marketing model with a solid base to keep generating new leads structurally.
- Higher order value
New companies now make enquiries for larger groups, which has raised the average booking value.
/ Our client's words
“A strong increase in online enquiries!”
/ Get in touch
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