/ Work · Heat pump technology
Templari Benelux
Specialist in heat pumps for halls, showrooms and distribution centres. Three years after the start we mapped the market again, and more than doubled the enquiries.
- Ideal Customer Profile
- Demand generation
- Sales intelligence
/ Summary
Templari Benelux specialises in heat pump technology for industrial and commercial applications. With the Warmtepomp°heater the company introduces a sustainable alternative to gas-fired air heaters in halls, showrooms and distribution centres, among others.
Three years ago Templari Benelux started as an ambitious player in the installation sector. Although online marketing was part of the plan from the start, insight into the quality of website visitors remained limited. As a result, the sales team lacked the information to follow up leads effectively or to generate new opportunities proactively.
Based on a renewed market analysis – starting from the question: what if we started again today – a strategic plan was developed with a focus on demand generation. Thanks to this approach, the sales team now has insights it uses to start conversations with potential customers in a targeted way and at the right moment. The result: more relevant contact moments and a more personal approach in the commercial process.
/ Approach
How we went about it
- 01Ideal Customer Profile (ICP)
Together with Templari Benelux we mapped the market again. Based on data and customer characteristics we defined a clear Ideal Customer Profile. That immediately showed which companies offered the best chance of qualified leads and conversion.
- 02Smart campaigns
With the ICP as the starting point we optimised the online campaigns. Targeting and ads were sharpened, so Templari structurally attracts more relevant traffic and the ad budget is spent more effectively.
- 03Sales Intelligence
By integrating Leadinfo into the commercial process, the sales team gained real-time insight into website visitors. That made it possible to contact interested companies in a targeted way and at the right moment.
/ Results
What did we achieve?
- 260%increase in enquiries
Targeted campaigns and a conversion-focused website sharply increased the number of incoming enquiries.
- Larger order value
Customers show more trust and invest in larger projects thanks to the improved online presentation and targeted follow-up.
- Better lead quality
Thanks to Leadinfo and optimised targeting, Templari Benelux now reaches the right decision-makers within relevant companies.
/ AOA is just that bit different, and that is exactly what works for us.
“Templari started three years ago as a start-up in the installation sector. We were doing something with online marketing, but we were not clear ourselves on what we were doing. Until we met AOA. AOA impressed us right away: they have nerve, they are strategic and they bring a good dose of creativity. Together we dived back into our market from scratch, from the perspective ‘What would we do if we could start all over again today?’. That was exactly the fresh look we needed. Together we made a new plan. AOA launched a smart campaign that draws the right people to our website. Thanks to a handy tool we can now see in real time who is on our website and which pages they view, which helps our sales team spot warm leads and get in touch at the right moment. No more cold calling, but more targeted and personal. What really sets AOA apart for us is the clarity of their communication: they make exactly clear what they do and actively take you through the whole process and the next steps. They are always available for a quick chat, to explore playful angles or for a brainstorm. So they not only offer top service in online marketing, they also come up with surprising, creative offline ideas! They want to think along as if they are part of the team, and that works for us. We are now so enthusiastic that we are starting social campaigns too.”
/ Get in touch
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