/ Work · Materials handling
Mitsubishi Forklift Trucks
An established name in forklifts and warehouse solutions, but too few enquiries came in online. Now the website fills the pipeline, structurally.
- Demand generation
- Demand capture
- SEO & content
/ Summary
Mitsubishi Forklift Trucks has been an established name in materials handling for many years. With a wide range of forklifts and warehouse solutions, the brand serves sectors from logistics to industry. Despite that strong market position, online enquiries through the website remained limited. Many potential customers simply never came across the offering.
We set up a complete B2B marketing strategy, focused on visibility, demand generation and conversion. Thanks to a targeted approach we reach the right audience, generate more valuable leads and keep acquisition costs low.
The result? More relevant leads, a lower CPA and strong growth in website traffic from the right visitors.
/ Approach
How we went about it
- 01SEO & content marketing
We improved the website and added valuable content to be found organically by more potential customers.
- 02Targeted online campaigns
With smart LinkedIn and Google Ads campaigns we attracted relevant visitors who were ready to act.
- 03More efficient lead generation & cost savings
We optimised campaigns and cut the cost per acquisition by more than 80%, while at the same time increasing the number of leads considerably.
/ Results
The results achieved
- +122%more product enquiries
Product enquiries rose sharply, so Mitsubishi Forklift Trucks now structurally brings in more leads through the website.
- Lower cost per acquisition
Through precise targeting, better ads and conversion optimisation we brought the cost per lead down considerably. Mitsubishi Forklift Trucks now brings in more leads at a fraction of the previous cost.
- +79%more website traffic
The number of visitors grew considerably, bringing more visibility, brand awareness and a larger stream of potential customers.
/ Targets exceeded!
“A committed and reliable partner for our B2B marketing who really thinks along with you. They deliver a well-founded strategy that pays off in practice.”
/ Get in touch
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